The Project

City Desk asked us produce a full product and pricing guide for their exclusive new furniture ranges. As a developing business, City Desk was looking to bring a fresh, modern image to their latest products in order to help the company compete at the next level

As there were no existing images of the new products an intensive photo shoot was also required. City Desk wanted to particularly draw attention to their environmental work and their progress as a Carbon Neutral company.

Fat Heads not only designed the artwork and layout of the product guide, they also organised the printing of the document and project-managed the photo shoot. In order to reflect the brands new clinical look we selected a cleaner white backdrop in order to bring more focus to the stylish new ranges. This look was also reflected in the design of the brochure pages which uses simple clean lines and text blocks so as not to detract from the imagery.

The 64 page brochure cover was again a crisp white design with a matt laminated finish to distinguish it from rival literature. The reverse displays a full-page colourful advertisement of the company's commitment to the environment to make it stand out from the rest of the brochure.