The Project

Womanzone, the leading UK supplier of post operative mastectomy swimwear and lingerie, got in contact with Fat Heads when looking for a new design company to produce their 2011 catalogue.

They wanted a fresh and vibrant look and feel to the brochure to match their stylish new range of clothing and accessories.

Fat Heads came up with a style of scattering the images and text boxes around the page almost like an 'artboard' or magazine collage with a complimentary handwritten font.

The brochure also included a Case Study double spread, a perferated order form and illustrated fitting/size guides.

A colour scheme was introduced for each section making it easier for the customer to jump quickly to the relevant area of the brochure.

Fat Heads provided the artwork, manipluated the images and consulted with Womanzone throughout on content, layout, style and ideas. We even tied up the finished catalogue in a pretty pink bow!

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Published: 24 February 2011

Womanzone front cover

Womanzone swimwear

Womanzone information

Womanzone bra fitting guide

Womanzone headscarves

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