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Aimed specifically at Manchester United fans, RedArmyBet is an international betting platform that focuses on giving back to fellow Reds. 50% of unsuccessful bets are shared with various fan partners where the money is used to benefit a range of fan causes.

RedArmyBet required a brand that instantly established a connection with the fans. Using their knowledge of the club Fat Heads incorporated a recognisable colour palette with familiar graphic elements to make United fans feel right at home in the Stretford End.

Fat Heads produced a range of both print and online media including:

  • A website redesign showcasing the RedArmyBet unique betting platform
  • Trading cards illustrating iconic European moments
  • Matchday betting specials
  • Fanzine adverts

and much more.

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From original concepts to putting our vision into practice and expanding upon it, the team at Fat Heads never ceased to impress with their creativity, hard work and dedication to our brand.
Justin Mottershead, RedArmyBet, Brand Manager
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