RedsBet is a betting platform specifically targeted at Liverpool supporters. Putting fans at the heart of everything they do, RedsBet commit to sharing 50% of their net profits with supporter-chosen causes.
They approached Fat Heads to create a recognisable brand that encapsulated everything Liverpool FC. Through the use of familiar colours, patterns and iconography we aimed to create an identity that sparked an instant connection with an already well-established fanbase.
We produced a range of print and digital collateral, including corporate stationery, promotional posters, social media templates, a dedicated blog site.